When I ran for a Member at Large position for the Board of Directors last March, I never envisioned holding the job of VP of Communications. I got to thinking, what does “Communication” really mean? It is an interesting word and, to be VP of Communications, how can I use that word to help me with my job ahead of me? To me, “communication” means speaking to one another, exchanging information and sharing. Communication is the basic way to connect with one another. It is the most important piece in a relationship either as an individual or a group. As VP of Communications how do I “communicate” with all of you? What does “communication” mean to you? 

The Webster Dictionary defines communication as:

1. an act or instance of transmitting; the communication of disease

2a.information communicated; information transmitted or conveyed

  b. a verbal or written message: The captain received an important communication.

3a. a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior: the function of pheromones in insect communication; also: exchange of information

  b. personal rapport: a lack of communication between old and young persons

4. communications plural

  a. a system (as of telephones, or computers) for transmitting or exchanging information; wireless electronic communications

  b. a system of routes for moving troops, supplies, and vehicles

  c. personnel engaged in communicating: personnel engaged in transmitting or exchanging information

5. communications plural in form but singular or plural in construction

  a. a technique for expressing ideas effectively (as in speech)

  b. the technology of the transmission of information (as by print or telecommunication)

We can all relate to one of these meanings. We all use one or more of these ways to communicate. Communication is a message – text message; an announcement – Facebook, Email, Instagram; a statement or letter – fax, email, flyer. Communication is also as simple as a phone call or talking one on one. With social media taking over our world of communication, it often inundates us with almost too much information. We receive so much information that it often gets lost. 

The other side of communication is listening or “hearing” the message. Do we listen? Can we “take it all in?” Do we have time to be on the other side of the communicator? How do you communicate? 

As your new Vice President of Communications, I want to “communicate” with you. I want you to “communicate” with each other, your supervisors, your directors, the Board, and me! Most importantly, I’d like you to listen and absorb information that we all have to share. But, here’s the question…. What is the best way to communicate with you? What means of communication will you hear?

My goal for all our ski schools and PSIA Intermountain is to open our communication with each other. Have you seen the e-blasts from the office?  They are short emails containing information about what’s happening, upcoming events, how to’s, and dates to remember.  They may show up in your spam mail, but the heading is PSIA Intermountain… take notice! Our “Edge” is now on the website. We are working on streamlining the publication for more of a “quick” read. Stay tuned for updated communication ways!

In summary, we all have something to say. We need to exchange information and open our “communication” with each other. I can be reached at communcationsvp@psia-i.org. Please share your thoughts and “communicate” with me! I’d like to know how you would like to receive information. How will you listen? 

Return to Menu